YES BANK Rio RuPay Credit Card Launched!

YES BANK, in partnership with NPCI and Rio, has unveiled the YES BANK Rio RuPay Credit Card—a UPI-enabled credit card designed to simplify your payments while offering exciting rewards. Here’s everything you need to know!

Key Features:

1️. UPI-Enabled: Use your credit card via UPI at over 100 million merchant locations nationwide.
2️. Generous Credit Limit: Up to ₹5 lakh.
3️. Personalized Rewards: Unlock exclusive deals via the Rio app’s “Know Your Offers” feature.
4️. Lifetime Free (LTF): No joining or annual fees!

Who Can Apply?

  • Age: 21 to 60 years.
  • Income:
    • Salaried: Minimum monthly salary of ₹25,000.
    • Self-Employed: Minimum ITR of ₹5 lakh annually.
  • Exclusions: Existing YES BANK credit cardholders are not eligible.

Usage Trends:

  • During its beta launch, 60% of applications came from Tier 2 & Tier 3 cities.
  • UPI integration makes it especially appealing to younger users and semi-urban areas managing daily expenses.

Fees & Charges

While the card is LTF, some charges apply for specific transactions:

1️. Utility Payments:

  • ₹15,000/month and above: 1% fee + GST (capped at ₹3,000/month).

2. Fuel Transactions:

  • Above ₹10,000/transaction: 1% fee + GST (capped at ₹5,000/month).

Why It Stands Out:

  • No Barriers to Entry: Zero joining fees make it highly accessible.
  • UPI Integration: A game-changer for combining credit and UPI benefits.
  • Designed for Tier 2 & Tier 3 Cities: Perfect for everyday use in semi-urban areas.