The Amazon Great Indian Festival sale is officially set to begin on September 23, 2025. Prime members get a 24-hour head start, with deals across gadgets, fashion, groceries, and more. The timing aligns with the GST rate changes effective from September 22, making festival prices even sweeter.
Credit Card Perks to Watch For
According to Amazon India’s official page, here’s what you can expect:
- 10% Instant Discount on purchases when using SBI Credit/Debit Cards and for Credit Card EMI payments.
- Prime Member Privilege: Enjoy early access to sale inventory and exclusive lightning deals before everyone else.
Stay alert—more bank-specific offers (like on ICICI, Axis, HDFC etc.) are typically unveiled closer to the sale, so keep an eye out.
Why It Matters 
- This is one of India’s biggest festive-sale events—perfect time to snag premium smartphones, home essentials, and fashion at the lowest prices.
- Thanks to lower GST, huge price cuts, and bank offers, the overall value for shoppers is amplified.
- Early access for Prime means you can lock in limited-stock deals before they vanish.
My Thought
If you’ve been eyeing that new gadget or appliance—now is the time. Get your Prime in place, choose the right credit card (SBI for instant savings), and plan ahead for checkout. This sale could deliver your best festive steals of the year.