PayU's New Consumer Payments Strategy with LazyPay

  • Expanding into Consumer Payments:
    PayU, a Naspers-backed fintech, is set to grow its consumer payments sector using the LazyPay app. While merchant payments will remain central, PayU aims to develop a full-stack consumer payments and credit business.

  • Building a Consumer Brand:
    PayU plans to build a consumer brand around LazyPay, evolving from a B2B model to a B2B2C platform, serving merchants, financial institutions, and consumers.

  • Full Stack Fintech Firm:
    PayU has transitioned from online merchant payments to a comprehensive fintech entity. Acquisitions like Paysense, LazyPay, and Wibmo have broadened its service offerings in India.

  • Unified Branding:
    Major sub-brands under PayU, including LazyPay and Wibmo, will eventually be unified under the PayU brand, streamlining operations and brand identity.

  • Future Expansion:
    PayU is eyeing wealth management and insurance distribution. It holds a 30% stake in the wealthtech startup Fisdom and is exploring cross-border payments through investments in BriskPe.

  • Regulatory Developments:
    PayU anticipates future regulations that could allow non-bank lenders to tap into credit opportunities on the Unified Payments Interface (UPI).

  • IPO Plans:
    PayU is working towards a public listing. Although a timeline hasn’t been set, the company has made progress by establishing an independent Indian business with its own governing board.

  • RBI Approval:
    PayU has received in-principle approval from the RBI to operate in India as an online payment aggregator and is progressing towards full approval.