PayU Unveils Cutting-Edge Solutions and Strategic Partnerships at GFF 2024

Key Announcements:

  • Product Launches:
    • PayU Protect Plus: An AI/ML-powered solution offering fraud detection, chargeback management, and global market expansion for merchants.
    • PayU Prepaid Edge PPI Suite: A comprehensive bundle for merchant challenges, integrating tools like e-Wallets, prepaid cards, and advanced analytics.
    • Push Provisioning Solution: In collaboration with Mastercard, Visa, and RuPay, this platform offers secure card token sharing for businesses.
    • FlashPay: A biometric authentication solution that simplifies payments, replacing OTP with Face ID or fingerprint recognition.
    • ReconX: An automated reconciliation tool for merchants, enhancing financial accuracy and efficiency.
    • Maximizer: A payment routing tool that optimizes transaction success rates and minimizes costs through a DIY dashboard.
  • Strategic Partnerships:
    • Mastercard: Collaboration on solutions like Brighterion AI, Payment Passkey Service, and Subscription Multiplier, enhancing fraud detection and streamlining international transactions.
    • Amazon Pay: Integration with Amazon Pay Later to offer instant digital credit access to millions of Indian shoppers through PayU’s advanced checkout infrastructure.

About PayU:

  • A leading digital financial services provider in India, backed by Prosus, PayU operates businesses regulated by the Reserve Bank of India. PayU aims to create a full-stack digital financial services platform, offering payment gateway solutions to over 5 lakh businesses. With coverage across 150+ online payment methods, PayU empowers enterprises, e-commerce giants, and SMBs, ensuring high success rates and a seamless checkout experience.

PayU’s latest innovations and partnerships are set to drive the future of digital payments, offering enhanced solutions for businesses and consumers alike.