ICICI Bank Launches iShop Rewards 360

ICICI Bank has taken a strategic step forward in the credit card rewards space with the launch of the iShop Rewards 360 portal. This new initiative is designed to enhance the benefits offered to ICICI Bank credit cardholders, allowing them to earn significantly more rewards on travel bookings and shopping vouchers.

What is iShop Rewards 360?

The iShop Rewards 360 portal is a dedicated rewards platform where ICICI credit card users can earn extra reward points by making purchases through the portal. The move puts ICICI Bank in direct competition with other banks offering similar platforms, such as HDFC’s SmartBuy and Axis Bank’s Grabdeals.

Key Features of iShop Rewards 360:

  • Boosted Reward Points: Users can earn up to 36% in reward points on hotel bookings and up to 18% on flight bookings and shopping vouchers made through the portal.
  • Card-Specific Perks: Premium ICICI Bank cards come with even more attractive offers. For example, the ICICI Emeralde Private Metal Credit Card offers 36% rewards on hotel bookings. The ICICI Bank Times Black Credit Card also features increased reward percentages, although slightly lower than the Emeralde.
  • Monthly Reward Caps: Each card has a monthly cap on how many extra reward points can be earned through the portal. For example, the Emeralde Private Metal Card has a cap of 18,000 reward points per month.
  • Seamless Access: The portal is user-friendly and can be accessed using ICICI Bank NetBanking credentials, making it easy for customers to explore offers and book services.