1. Strategic Partnership Announcement: EaseMyTrip has partnered with Hyperface, Asia’s first “Credit Cards as a Service” (CCaaS) platform, to improve its credit card services. This collaboration aims to elevate the customer experience and streamline card management.
2️. What Does This Mean for EaseMyTrip?
- Hyperface will support EaseMyTrip’s current co-branded credit and debit card programs alongside its banking partners.
- This partnership opens doors for launching new co-branded credit cards in the future!
3️. Enhanced Customer Journey: Hyperface will handle the entire customer journey—from seamless onboarding to personalized marketing campaigns, making the process smoother for EaseMyTrip customers. Expect more customized offers and smoother management!
4️. Strong Financial Performance: EaseMyTrip has shown impressive growth, achieving a 47% CAGR in profits before tax between FY20-24. Founded in 2008, EaseMyTrip is a one-stop travel solution offering air tickets, hotel bookings, holiday packages, and even rail/bus tickets globally.
5️. Market Impact
- As of today, EaseMyTrip shares were trading at ₹33.11, reflecting a slight dip of 1.05% on the NSE.
- However, this new partnership could provide a strong foundation for future growth in its card segment.
6️. About Hyperface: Hyperface offers cutting-edge CCaaS technology, enabling brands to easily design, launch, and manage credit card programs. Their expertise includes risk management and compliance, crucial for running secure and effective card programs.