City Union Bank (CUB) has expanded its collaboration with the Indian Premier League (IPL) by introducing co-branded credit cards in partnership with two prominent teams: Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH). These initiatives aim to enhance the fan experience by merging financial services with cricketing passion.
CUB-CSK Co-Branded Credit Cards
In early March 2025, CUB partnered with CSK to launch a series of credit cards tailored for the team’s supporters. The offerings include three variants:
- Mass: Entry-level card featuring CSK-themed designs and basic benefits.
- Platinum: Mid-tier card offering additional perks such as increased reward points and discounts on CSK merchandise.
- Signature: Premium card providing exclusive benefits, including priority access to CSK events and special merchandise.
Cardholders enjoy benefits like bonus reward points on CSK merchandise and match tickets, exclusive access to team events, and discounts on official merchandise. Additionally, there’s a 1% fuel surcharge waiver at all fuel stations and enhanced security features for seamless transactions.
CUB-SRH Co-Branded Credit Cards
Furthering its IPL engagement, CUB has also partnered with SRH to introduce SRH-themed credit cards. These cards offer unique rewards and discounts tailored for SRH fans, including:
- Exclusive SRH merchandise and discounts.
- Priority access to SRH matches and events.
- Enhanced reward points on SRH-related purchases.
This collaboration underscores CUB’s commitment to providing personalized banking experiences that resonate with customers’ passions.
Digital Onboarding and Accessibility
Both co-branded credit cards are available to new and existing customers through a fully digital onboarding process, making it convenient for fans nationwide to apply. CUB’s strategic partnerships with CSK and SRH exemplify the bank’s innovative approach to blending financial services with sports, offering fans tangible benefits that enhance their cricketing experience.