Bank of Maharashtra (BoM) has partnered with SBI Card, one of India’s largest card issuers, to roll out a new range of co-branded credit cards. The tie-up is designed to give BoM’s vast customer base access to SBI Card’s rewards ecosystem and digital-first offerings. The Bank of Maharashtra (BoM) & SBI Card co-branded credit cards officially went live on August 18, 2025, as confirmed by regulatory filings and multiple media outlets.
What Cardholders Can Expect ![]()
- Multiple variants to suit different segments — from entry-level to premium
- Access to SBI Card’s rewards program, EMI options, and partner discounts
- Seamless digital onboarding through SBI Card platforms
- Nationwide acceptance powered by Visa/Mastercard networks
Why It Matters
This collaboration allows Bank of Maharashtra to expand beyond traditional banking services and tap into India’s booming credit card market — while SBI Card gains direct access to millions of BoM customers.
My Take
Another sign of how co-branded credit cards are becoming the norm — banks without strong card businesses are joining forces with specialized issuers to quickly scale. For BoM customers, this means more rewards and digital convenience; for SBI Card, it’s deeper penetration into semi-urban and retail banking segments.