American Express India has rolled out new spend-based offers for the Diwali/festive 2025 season. If you’ve received one of their targeted emails, you can pick either of two offers based on how much you spend. More spend = more rewards.
What the Offers Look Like
| Eligible Spends | Reward / Gifts | Typical Reward Rate |
|---|---|---|
| ₹50,000 | ~ ₹1,500 in vouchers | ≈3% |
| ₹100,000 | ~ ₹3,000 vouchers | ≈3% |
| ₹200,000 | ~ ₹6,000 vouchers | ≈3% |
| Higher spends (₹3-5L etc.) | Vouchers up to ₹30,000+ depending on card & offers received |
You’ll choose one of the two offers sent to you, enroll for it, and then hits your spend target during the offer window.
Key Dates & Conditions
- Offer period: 15 September to 25 October 2025 for eligible cardholders.
- Enrollment is mandatory: you’ll usually receive an email if you’re selected. Once you opt in, your spends from that date count.
- Fulfillment: Voucher / promo codes usually sent out by mid-December after spends are verified.
Who Can Avail It
- Only select Amex credit cardholders get this — it’s not universal. You must receive the communication.
- The eligible card is usually the principal card you own (sometimes supplementary spends count).
- Spends exclude things like annual fees, interest, finance charges, etc. Only purchases / transactions count.
Things to Watch Out For
- Don’t forget to enroll — if you don’t, your spends won’t be tracked for the offer.
- Check which voucher brands are available to redeem — often includes Amazon, Flipkart, food / travel / electronics etc.
- Make sure you track spend in the eligible period; postponing big spends past the offer deadline won’t help.
- Sometimes, the reward rate declines when you cross certain spend slabs, so the incremental reward may lower.