- New Partnership: Aditya Birla Finance and AU Small Finance Bank have teamed up to introduce a co-branded credit card, featuring four variants linked to Visa and RuPay networks.
- RBI Regulations: The launch aligns with the RBI’s new rules requiring that branding partners for credit cards cannot access customer data or engage in transactions after the card is issued, ensuring increased scrutiny of such collaborations.
- Impact for Users: Customers will benefit from enhanced credit card options while enjoying the security and benefits provided by both Aditya Birla Finance and AU Small Finance Bank.