Adani Digital Labs, the consumer-tech arm of the Adani Group, is overhauling its digital offerings with a sharper focus on customer retention and premium travel perks. The strategy centers on three pillars:
- A new unified loyalty programme spanning multiple Adani businesses.
- Lounge booking integration for frequent travelers.
- A redesigned app aimed at smoother navigation and cross-platform benefits.
Why It Matters
For Travelers & Adani Customers:
- One membership across Adani Airports, Adani Wilmar, Adani Electricity, and other group companies.
- Book airport lounges directly via the Adani One app.
- Access to exclusive deals, faster check-ins, and curated partner offers.
For the Adani Group:
- Creates an ecosystem lock-in effect, encouraging customers to spend and stay within Adani’s network.
- Taps into India’s growing premium travel and lifestyle market.
What’s Changing Technically?
- Loyalty Programme: Expected to be points-based, redeemable across multiple categories.
- Lounge Booking: API-based integration with global lounge access providers.
- Revamped App: Faster load times, personalized dashboards, and integrated services in one place.