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PayPal is expanding its presence in U.S. point-of-sale payments by integrating its debit card with Apple Wallet and offering cashback rewards.
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The debit card now features 5% cash back on select products, up to $1,000 per month, and additional rewards from partners like DoorDash and Sephora. This move is aimed at capturing a share of the growing debit card market, which reached $4.55 trillion in 2021.
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With PayPal’s debit card compatible with Apple Pay, users can enjoy “tap to pay” and cash-back benefits. This initiative is part of PayPal’s broader strategy to enhance in-person transactions and compete with tech giants and banks.
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The company is investing heavily in marketing to boost its in-person payment services, while its stock has increased by 17% this year, though still lagging behind the S&P 500’s 22% gain.